Privacy Policy

Last updated: March 30, 2025

This Privacy Policy informs you about the nature, scope, and purpose of the collection and use of personal data when you visit PickRivals.com.

We are committed to protecting your privacy in compliance with the General Data Protection Regulation (GDPR) and Telecommunications-Telemedia Data Protection Act (TTDSG).

1. Controller of This Website

Bo Westfal
Bahnhofstraße 9
42929 Wermelskirchen
Germany
📧 info@pickrivals.com
📞 +49 1577 9868982

2. Hosting & CMS

This website is powered by the Ghost content management system and hosted by:

Strato AG
Pascalstraße 10, 10587 Berlin, Germany
Strato Privacy Policy

We have signed a Data Processing Agreement (DPA) with Strato in accordance with Art. 28 GDPR to ensure secure and lawful data handling.

3. Data Collection on This Website

We collect and process personal data when you:

  • Visit the site (IP address, browser, device info)
  • Fill out a contact form or sign up for the newsletter
  • Interact with affiliate links or advertisements
  • Accept cookies and tracking technologies

Types of Data Collected:

  • Contact Information (name, email address, etc.)
  • Technical Data (IP, device, browser, timestamp)
  • Usage Data (pages visited, interactions, scroll depth)
  • Marketing & Affiliate Data (clicks, conversions, referral sources)

Data is collected either:

  • Automatically (via cookies or tracking scripts)
  • Voluntarily (through forms and interactions)

4. Purpose of Processing

Your data is processed to:

  • Operate and secure the website
  • Analyze performance and improve user experience
  • Respond to user inquiries
  • Deliver our newsletter and content updates
  • Run marketing campaigns (Google Ads, Facebook Ads)
  • Track affiliate conversions (Amazon, Awin, etc.)

We process your data based on:

  • Art. 6(1)(a) GDPR – Consent (e.g., for analytics & marketing)
  • Art. 6(1)(b) GDPR – Contractual necessity (e.g., newsletter delivery)
  • Art. 6(1)(f) GDPR – Legitimate interest (e.g., site security, affiliate tracking)

Where consent is required, you will be explicitly asked for it (e.g., cookie banner).

6. Your Rights Under GDPR

You have the right to:

  • Access your stored personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Restrict or object to processing
  • Receive data in a portable format
  • File a complaint with your local data protection authority

📬 To exercise any of these rights, contact: info@pickrivals.com

7. Cookies & Tracking Technologies

We use cookies and tracking tools for:

Necessary Cookies

To operate the site securely and provide core functionality.

  • Google Analytics – To understand how users interact with the site.
  • Google Ads – For conversion tracking and retargeting
  • Meta Pixel (Facebook Ads) – To optimize ad campaigns
  • Affiliate Programs – To track performance and generate commissions
  • Newsletter tools – To track opens, clicks, and engagement

You can change your cookie settings at any time in your browser or via the cookie banner.

8. Third-Party Services & Data Transfers

We work with trusted external service providers including:

  • Google LLC (Analytics, Ads, Tag Manager)
  • Meta Platforms, Inc. (Facebook/Instagram Ads)
  • Amazon Affiliate Program
  • Awin and other affiliate networks
  • Email marketing providers (e.g., MailerLite or similar)

Data may be transferred to third countries (e.g., the U.S.). When this happens, we ensure protection through:

  • Standard Contractual Clauses (SCCs)
  • Participation in the EU-U.S. Data Privacy Framework (DPF), where applicable

9. SSL/TLS Encryption

This website uses SSL/TLS encryption to protect the transmission of sensitive data such as login credentials or form submissions.

10. Contact via Email or Phone

When you contact us directly via email or phone, your data will be stored and processed solely to respond to your inquiry. We will not share this data without your consent.

11. Newsletter Subscription

If you subscribe to our newsletter:

  • We store your email address and any optional data you provide
  • You can unsubscribe at any time via the link in each email
  • We use a third-party provider to manage delivery and analytics (e.g., open/click rates)

12. Affiliate Disclosure

PickRivals participates in various affiliate programs (e.g., Amazon Associates). We may earn a commission when you click on affiliate links and make a purchase — at no additional cost to you.

Affiliate links are clearly marked or embedded in buttons. This supports the site and allows us to continue delivering valuable, ad-free content.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect legal, technical, or business developments. Please check back periodically.

Questions?

If you have any concerns or would like more information, contact:
📧 info@pickrivals.com